American girls get their homeland with mother ingrained values. The toy shops of “American Girl” are a good example. The dolls are the story of traditional values to pass. It is the role model not shunned. Girls can have at restaurants, buy the same clothes for doll and themselves, put them to the dolls hair, the beautician or doctor.
Concept
The Company encourages the American Girl dolls between three and twelve years to make, as they say, “to dream, to grow, to strive, to create”. The dolls represent an American woman or girl from a certain period in the history of the country.
Range
In the largest cities, big shopping complexes built for the dolls, but most sales is through the Internet.
Apart from the dolls and their wardrobes, there are many books for a healthy walk. So you can have lunch in the shops or tea with the dolls. It is the doll and she gets invited to join a private dinner. You can celebrate your birthday or an appointment at the doll salon.
Beautycenter
Between EUR 16 and EUR 24, the pop expertly taken care of by a real hairdresser. Anyone who wishes, to do the nails or opt for a massage or facial scrub.
Doctor’s Office
Even the doctor was nearby. Who pennies on the table, can the doll to a real doctor’s office where a certificate under his arm walking outside again.
Complaints
American Girl is a great success. With sales of eleven million dolls and a turnover of nearly four hundred million, the company is doing wonderful things. Since the immense success the whole concept to many people indicted. Little girls would too be pushed in a particular role model. (Lvl)